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STUDIO
Parker Cook & Craft
An artisanal brand built out end to end, with a fully developed design system behind it.
VIEW FULL BRAND SYSTEM GUIDELINES- Year
- 2025
- Role
- Brand & Systems Designer
- Sector
- Food & Publishing
- Status
- Ongoing
- Discipline
- STUDIO
Overview
IDENTITY
DESIGN SYSTEM
EDITORIAL
Parker Cook & Craft is an artisanal food brand built from the mark outward: seal, palette, lettering, and the printed matter it all has to survive.
The identity resolves into a fully developed design system — semantic colour tokens, a type scale drawn from the letterforms, spacing rules, and component patterns that hold from a jar label to a recipe spread to the storefront.
Minority and neurodivergent owned, est. 2017. The system is documented so the brand can be extended by anyone without losing the hand.
Media
